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How to optimise your blog SEO (part 2)
[Image: SEO-increase.jpg]

1. Start blogging not copy and paste

Blogging is great for your business.
It’s an outstanding tool for lead generation and helps you engage with visitors to your website.
But what most people don’t realize is blogging also improves SEO rankings.
Here’s why.
producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.
Well, blogs are the perfect channel for you to accomplish this.
If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.
Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.
Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.
All of this positively impacts your search engine ranking.


2. Use outbound links

There are certain things you can do to increase the credibility of your website.
Sure, you can make claims, but it looks much better if you back them up.
All of your data claims should be linked to trustworthy and authoritative sources.
As you can see from what you’ve read so far today, I do this myself.
But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating leads on wpbeginers:
All my facts are citations from authority sources.
And I made sure to use outbound hyperlinks to those websites.
You should not only link to authority sites but also make sure all the information is recent.


You should also include internal links.
These links will direct visitors to other pages on your website.


3. Add more than text

The content on your website shouldn’t be only written words.
As I will always say, pictures are great too, but there’s more you can add to improve your SEO ranking.
Consider adding other multimedia elements such as videos, slideshows, or audio to your site.
All of this can help improve the user experience.
Why?
For starters, consumers want to see more videos:
It’s much easier to watch something than read about it.
But there’s a direct correlation between videos and other multimedia sources on your website, and it’s SEO ranking.
These features can dramatically improve the amount of time someone spends on your website.
Depending on the length of your videos, people could be on your page for several minutes.
If that happens, it will definitely boost your search ranking.

4. Fix any broken links

Yes, If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking.

But it can still happen.
Broken links can crush your SEO ranking.
Plus, it doesn’t look good when a link you provide to your visitors brings them to an invalid website.
You can use tools like Dead Link Checker to search for links with errors on your website:

You can use it to check your entire website or specific pages.
If you sign up, you can also set up your account to get checked automatically.

Anytime a link goes dead, you’ll be contacted right away so you can replace it.
You can also use this resource to monitor other websites relevant to your industry.
How can that help your SEO?
Well, if a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead.
You’re doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return.
This will drive more traffic to your website. Outbound links from other websites to your page will help improve your SEO ranking too.

5. Optimize your site for mobile devices
As I’m sure you know, mobile use is on the rise.
It’s rising so fast that it’s actually overtaken computers and laptop devices.
In fact, over 66% of Google searches come from mobile devices.
Obviously, Google recognizes this and ranks sites accordingly.
Your website needs to be optimized for mobile users.
There’s no way around this.If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking.


Search engine optimization isn’t just a fad that’s going to phase out soon.
It’s something your website needs to concentrate on right now and in the future as well.
If you’re just starting to focus on SEO, you’re a little bit behind, but it’s definitely not too late to implement the strategies I just talked about.
Don’t get overwhelmed.
I’m not expecting you to make 5 drastic changes to your website overnight.
Start with a few, and move on to the others.
Monitor your results.
Checking your traffic and search ranking will help validate your SEO strategy.
Soon enough, you’ll be making your way toward the top search results on Google.
Who knows, you might even be able to claim that number one spot.
What have you done so far to improve your website’s Google search ranking?

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